14. Solution: A/B Testing
A/B Testing Solution Header
A/B Testing Solution for the Party App
ND036 C4 L04 A09 Solution- Post Launch Feedback
Post Launch Feedback Summary
My Solution
We have feedback from the field that our users are struggling to enter their credit card information. We do not know if this is a trust issue or just difficulty of typing.
Potential Solutions to the Credit Card Problem
- Add Autocomplete for the credit card numbers
- Implement ApplePay
- Add a credit card scanner
We will test the credit card scanner because it would be the easiest solution for our engineers to implement
A/B Test
- For the users in the control group: we will do nothing (group A)
- For the users in the variant group: we will offer a credit card scanner (Group B)
- Our hypothesis is that the credit card scanner will make it easier for users to complete transactions so we will see more complete transactions in Group B